I’m Salo — a designer, creative thinker, and recent mom, bringing fresh perspective and focus into every project I take on.
I design with a clear purpose: to turn complexity into clarity, and strategy into systems.
With a background rooted digital design, global brand thinking, and visual storytelling, I help brands build identities that connect emotionally and perform across touchpoints.
My expertise lies at the intersection of logic and intuition. I don’t just make things look good—I design visual languages that reflect what brands stand for. From typography to tone of voice, layout to behavior, every element is crafted to express a coherent, thoughtful identity.
Having worked across Latin America and Europe, I bring cultural sensitivity and a global eye to every project, always aligning design with context. I ask the right questions, build adaptable systems, and empower teams to own their brand with clarity.
I believe in elegance with intention, structure with feeling, and brands that leave a meaningful mark—visually and beyond.