Work
Advertising, Visual Identity, Concept

Client
Atopeel by Heel

Year
2019
In any subject, there will always be a counterpart, a comment and an opinion, much more in beauty, where criticism is already passed but no matter how much criticism is received, the freedom to do what is believed to be correct is greater.
Atopeel is a dermatological product free of perfumes and preservatives and it is made for people to feel free to live as they see fit.
Other category brands talk about what should be done, we will talk about what can be done with the freedom we give.

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